Bridging Strategy + Execution

 

 

Tina connects the dots to help companies and organizations move from brainstorming and vision to brand-building and execution. With cross-functional experience including strategy, finance, marketing, leadership, and development, she helps entrepreneurs, investors, and management teams capitalize on opportunities.

Tina asks the right questions to identify actionable trends and consumer pain points, craft commercial solutions, develop go-to-market strategies, and build competitive moats.  She leverages her network to help find the right partners, connections, and talent for fast-growing companies.

Blending a rigorous analytical framework with an inclusive, empathetic approach, Tina partners with leaders to build strong and sustainable businesses and drive defensible competitive advantage.

 

Tina is a fantastic trustee and advocate for our work. From the very beginning of her relationship with the Museum she has been a go-to strategic thought partner for me. Tina synthesizes and processes information quickly, asks insightful questions that immediately get to the heart of the matter, always sees the bigger picture and offers advice and solutions in a respectful and professional manner.
— Karyn Flynn, CEO of Bay Area Discovery Museum
 

Focus Areas

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Strategy + Vision

  • Identifying white space  
  • Analyzing market trends
  • Assessing competitive landscape
  • Defining competitive advantage

Commercialization

  • Go-to-market strategy
  • Customer acquisition + retention
  • Brand building
  • Crafting the narrative
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financing

  • Evaluating business models
  • Analyzing unit economics
  • Financial forecasting  
  • Connecting to capital   

Working Together

Tina works collaboratively with entrepreneurs, investors, and management teams to identify and execute on creative, actionable solutions to challenging business problems.  Results-oriented, efficient, focused, and direct, she is a hands-on advisor for both discrete projects as well as longer-term strategic engagements.