Bridging Strategy + Execution
Tina connects the dots to help companies and organizations move from brainstorming and vision to brand-building and execution. With cross-functional experience including strategy, finance, marketing, leadership, and development, she helps entrepreneurs, investors, and management teams capitalize on opportunities.
Tina asks the right questions to identify actionable trends and consumer pain points, craft commercial solutions, develop go-to-market strategies, and build competitive moats. She leverages her network to help find the right partners, connections, and talent for fast-growing companies.
Blending a rigorous analytical framework with an inclusive, empathetic approach, Tina partners with leaders to build strong and sustainable businesses and drive defensible competitive advantage.
Strategy + Vision
- Identifying white space
- Analyzing market trends
- Assessing competitive landscape
- Defining competitive advantage
- Go-to-market strategy
- Customer acquisition + retention
- Brand building
- Crafting the narrative
- Evaluating business models
- Analyzing unit economics
- Financial forecasting
- Connecting to capital
Tina works collaboratively with entrepreneurs, investors, and management teams to identify and execute on creative, actionable solutions to challenging business problems. Results-oriented, efficient, focused, and direct, she is a hands-on advisor for both discrete projects as well as longer-term strategic engagements.