Advising + Investing In Consumer Businesses


The consumer landscape is evolving faster than ever.  Tina is a hands-on investor and advisor who works with early-stage consumer companies to create strategies, build brands, find partners, and commercialize great ideas.  

Tina believes in the power of diverse teams with curious minds working on hard problems.  She leverages deep expertise in research, strategy, finance, leadership, and development to help entrepreneurs:

  • Identify and evaluate opportunities

  • Understand market trends and consumer behavior

  • Build profitable, sustainable business models

  • Drive defensible competitive advantage

An active early-stage investor, Tina knows how to help companies navigate the fundraising process, evaluate sources and uses of capital, and apply a rigorous analytical lens to key financial decisions.

In a crowded consumer landscape, Tina is laser-focused on separating signal from noise to create unique commercial, profitable, and scale-able solutions.

Tina is one of our most strategic, supportive and value-add investors, hands-down. She is truly a part of our team and family. Volition would not be a success without her insightful counsel, astute consumer perspectives, genius branding advice and all-around contagious enthusiasm.
— Patricia Santos, CEO and Co-Founder of Volition Beauty

Seed Fund Investing In High-Potential Consumer Companies


CXT Investments stands at the intersection of consumer and technology.  Tina founded the fund to support exceptional, diverse, creative founders who are attacking high-potential opportunities in large but under-served markets – or markets that they themselves are inventing.

CXT invests in brands, platforms, and services that leverage technology to disrupt legacy business models and offer powerful, innovative solutions to consumers. 

The fund targets businesses with healthy gross margin potential, passionate customer communities, creative and nimble customer acquisition strategies, and a strong sense of purpose.

At CXT, Tina leverages more than a decade of experience evaluating consumer businesses, analyzing customer behavior, developing commercial strategies, and working with management teams to drive a unique competitive edge.

I am so thankful to have Tina as an investor in Argent. She has been an invaluable resource due to her experience, passion and deep understanding of the consumer space. Her advice and support have helped us immeasurably.
— Sali Christeson, CEO and Co-Founder of Argent

Targeted Investment Areas



BeaUty + Health