CXT INVESTS IN EXTRAORDINARY CONSUMER BRANDS AND THE TECHNOLOGY THAT POWERS THEM

Tina henry Bou-saba

Tina champions purpose-driven entrepreneurs who are building the next generation of great consumer companies. An expert in beauty and wellness, she founded CXT in 2016 and has been an early investor in many of the most exciting brands in the industry. Tina is a trusted partner to founders, who value her strategic and supportive approach, genuine enthusiasm for consumer products and trends, and sharp instincts for commercial opportunities.

more about tina

There is no alternative podcast

Marketing Strategy for Indie Beauty Brands: anna vale, beauty marketing expert

In this episode of There Is No Alternative, Tina speaks with Anna Vale, Beauty Marketing Expert, about her journey from Estée Lauder to launching her own marketing consultancy, and how she helps indie founders cut through the noise to find traction.

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In this episode of There Is No Alternative, Tina talks with Asha Talwar Coco, CEO of Glow Up Partners, to trace her path from classically trained ballerina and Rockette to beauty executive to trailblazer at the intersection of creator talent and brand building.

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test. learn, glow: asha talwar coco, CEO, glow up partners

Sweat Equity: sarah moret, Founder & CEO, Curie

In this episode of There Is No Alternative, Tina sits down with Sarah Moret, Founder & CEO of Curie, to unpack how she went from bootstrapping her deodorant business from her apartment to getting major deals with QVC, Shark Tank, and Walmart.

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In this episode of There Is No Alternative, Tina interviews Sarah Foley, Managing Partner at InviNext Growth Partners, to explore her unique journey from private equity to early-stage consumer investing. Sarah shares the pivotal moments that shaped her career and the lessons she’s learned from both the boardroom and the trenches.

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building the firm: sarah foley, managing partner, invinext growth partners

Volition over Convention: Patricia Santos, founder & CEO, VOLITION Beauty

In this episode of There Is No Alternative, Tina speaks with Patricia Santos, founder & CEO of Volition Beauty, about the moment she realized that she could be an entrepreneur, what it means to lead with conviction, and how Volition is changing the beauty industry by putting creators at the center.

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