formulated for focus: troy alexander, Founder & CEO, t363
In this episode of There Is No Alternative, Tina Bou-Saba, founder of CXT Investments, sits down with Troy Alexander, founder of T363 Skin, to talk about his journey from prison to purpose-driven entrepreneurship. Troy opens up about the life-altering experience that became his personal business school and the inspiration behind T363: a men’s skincare brand rooted in transformation, resilience, and intention.
Troy shares how T363 was born not from trend-chasing but from a personal commitment to helping men simplify self-care and feel confident. Troy and Tina discuss the power of storytelling, building with vision, what men actually want from skincare, and the kind of leadership it takes to build not just a brand, but a legacy. This is an episode about resilience, brand building, and the belief that entrepreneurship can be a path to significance.
In This Episode:
How incarceration shaped Troy’s entrepreneurial mindset
What led him to launch a skincare brand for men, and what makes T363 different
The lessons he learned from early test launches and feedback
Why he believes mentorship is the ultimate cheat code
The difference between chasing success and building significance
Troy’s long-term dream for T363 and the story he’s telling through brand and product
Chapters
[0:00:00] Meet Troy Alexander: Building T363 from Purpose
[0:03:56] How Prison Became Troy's Business School
[0:06:33] Returning Home and Rebuilding
[0:09:05] From Fashion Writing to Skincare
[0:14:29] Getting Serious About Skincare: 2019 and Beyond
[0:15:15] Product Philosophy: Simplicity for Men
[0:16:07] Test Launch and Thinking Differently
[0:18:13] The Power of Mentorship: Meeting Eric Malka
[0:19:51] What Men Really Care About in Skincare
[0:22:04] Vision, Storytelling, and Disrupting the Industry
[0:23:08] Troy's Billion Dollar Dream
[0:23:22] Books, Speaking, and the Power of Significance
[0:24:49] Final Advice: Trust Yourself, Choose Wisely
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🎙️ There Is No Alternative: Lessons in Entrepreneurial Leadership with Tina Bou-Saba